MULTI-LEVEL MARKETING
MULTI-LEVEL MARKETING
Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit.
MLM (multi-level marketing) is a retail distribution channel form including a
manufacturer and
a set of registered independent distributors who together distribute the
manufacturer’s products
directly to the market. MLM is therefore a type of direct selling; it is
distinguished from other
direct selling methods by its compensation system, which awards income to
distributors both for
their “personal sales” (sales they themselves generate to end-users) and the
personal sales of
distributors downline from them (that is, distributors who are recruited and
mentored by the
upline distributor).
What motivates a person to become an MLM distributor?
The ease of registering as an MLM distributor makes it possible for people with
many different motivations to find satisfaction with the MLM business
opportunity, for example:
The ability to personally consume preferred products at a wholesale price
rather than pay retail prices;
The desire to share the benefits of the MLM’s products with others;
Short-term goal seeking (like making money for holiday gifts);
Augmenting earnings from one’s full-time job, or retirement income;
Building a full-time career selling and business-building; and/or
Finding recognition for one’s achievements and a sense of community.
Marketers sell products, but not in the way sales people do. A person who markets their business effectively is a
LEADER. They are EXPERTS. They don’t go around peddling their wares like a sleazy salesman. They are good at marketing themselves in such a way that they will always:• Find the right target market
• Find the right people to join their downline (and their downlines will listen to them and do what they say)
• NOT waste their time on the wrong people
• Attract the right people to them.
The Right Management Team
The management team is the backbone of your business. They are your suppliers and your collection agents all in one.
Do your due diligence on these factors:
•
•
•
The vision. Does the company have a solid vision and are they actively working towards that vision?•
The capacity to expand. Sometimes, when a new startup company is expanding, they might run into cash flow problems when their sales volume increases! They need to build more warehouses, deal with shipment and pay MORE commissions and bank loans when more and more orders are taken. Just because the teams are growing and the sales are coming in doesn’t mean the company is able to cope.
Ways To Develop The Winning Posture
• Dress sharply and ALWAYS be natural
• Don’t treat everyone around you as your prospect – the last thing you want to do is to appear desperate for their money
• EDUCATE people on the viability of using your product and become a living testimonial rather than pushing the products in their face
• Diversify your prospecting methods by going online
• Invest in your education about the Network marketing Industry.
• Invest in prospecting tools that you can use to leverage your business with!
MLM Alleged Advantages
- Make a lot of money
- Meet people
- Get healthy from consuming their products if they are edible, or profit from using their services.
- Inspirational meetings and information
- Thinking positive
- Opportunity to work
- Gives a reason to speak to strangers
- Recruit people to assist
- Sales Hope
- Promises wealth, health, etc
- Company of people for the lonely
- Providing value for your customers and prospects
- Uplines helping downlines (and sidelines helping one another)
- Working together with a solid management team
- Building your reputation and helping others…
MLM Criticisms
MLM companies have been a frequent subject of criticism as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion.
A February 10, 2011 article stated "It can be very difficult, if not impossible, for most individuals to make a lot of money through the direct sale of products to consumers. And big money is what recruiters often allude to in their pitches.
The FTC warns "Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It's best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products." and states that research is your best tool, giving eight steps to follow:
I. Find — and study — the company’s track record
II. Learn about the product
III. Ask questions
IV. Understand any restrictions
V. Talk to other distributors (beware of shills)
VI. Consider using a friend or adviser as a neutral sounding board or for a gut check
VII. Take your time
VIII. Think about whether this plan suits your talents and goals
The FTC advises that multi-level marketing organizations with greater incentives for recruitment than product sales are to be viewed skeptically. The FTC also warns that the practice of getting commissions from recruiting new members is outlawed in most states as "pyramiding
Walter J. Carl stated in a 2004 Western Journal of Communication article that "MLM organizations have been described by some as cults (Butterfield, 1985), pyramid schemes (Fitzpatrick & Reynolds, 1997), or organizations rife with misleading, deceptive, and unethical behavior (Carter, 1999), such as the questionable use of evangelical discourse to promote the business (Hopfl & Maddrell, 1996), and the exploitation of personal relationships for financial gain (Fitzpatrick & Reynolds, 1997)". In China, volunteers working to rescue people from the schemes have been physically attacked.
MLM's are also criticized for being unable to fulfill their promises for the majority of participants due to basic conflicts with Western cultural norms. There are even claims that the success rate for breaking even or even making money are far worse than other types of businesses: "The vast majority of MLM’s are recruiting MLM’s, in which participants must recruit aggressively to profit. Based on available data from the companies themselves, the loss rate for recruiting MLM’s is approximately 99.9%; i.e., 99.9% of participants lose money after subtracting all expenses, including purchases from the company." In part, this is because encouraging recruits to further "recruit people to compete with [them]" leads to "market saturation."
Another criticism is that MLM has effectively outlived its usefulness as a legitimate business practice. The argument is that, in the time when the world was a series of relatively small, isolated towns and rural areas not easily accessible to small companies, MLM was a useful way to let people know of and buy products or services. But the advent of internet commerce, with its ability to advertise and sell directly to consumers, has rendered that model obsolete. Thus, today, nearly all modern MLMs ostensibly sell vastly overpriced goods and services (if there even is a real product or service involved at all) as a thin cloak of legitimacy, while their members are driven to recruit even more people into the MLM, effectively turning these programs into pyramid schemes.
Because of the encouraging of recruits to further recruit their competitors, some people have even gone so far as to say at best modern MLMs are nothing more than legalized pyramid schemes
Find more information on the links below:
Relationship_marketing
Ponzi_scheme
Chain_letter
Direct_Selling_Association
Dispelling 5 Common Network Marketing Myths
There are five very common myths about network marketing. Before
we continue we need to dispel some of these prevailing myths so that
you have no doubts regarding the network marketing business model.
Myth #1- Network marketing is a pyramid scheme.
You know how many times I’ve heard this? Give me a break! The
only reason someone would say this is because they are ignorant as to what
network marketing truly is and they’ve never taken a close look at the business
model.
As mentioned earlier, network marketing is nothing more than a unique way of
distributing a product or service. Instead of paying all the middlemen (as in a
conventional retail distribution model), it pays you and me for distributing the
product.
In a normal network marketing company, around fifty percent of all profit goes
to paying distributors like you and me. That means if a company is generating
$100,000,000 in revenue a year, $50,000,000 is being paid out to everyday
people like you and me!
And if you join a company with a good compensation plan you should be able to
have the chance of making more money than your sponsor! Yes, that’s right!
There are many people in the company that I’m a part of that make more money
than the people above them.
Surprised? You shouldn’t be. Network marketing is capitalism at its best. You
get paid according to your productivity. In corporate America that isn’t the case.
I’ve never heard of a blue-collar worker getting paid more than their CEO, or the
CEO making more money than the President.
Corporate America is the true pyramid. Any good
network marketing company should allow you the
opportunity to rise to the top. That is what
makes network marketing so special and unique.
Myth #2- Most people fail in network marketing.
I love this one. You go on the Internet and find these guys who throw around
all these stats and make it seem like having success in network marketing is akin
to winning the lottery.
This is very misleading, and designed to tap into your fear. More than likely,
they want you to join something else that they are pitching!
Anyone who has ever done network marketing understands that people join
network marketing for all kinds of different reasons:
1. They want to take a good health supplement at a discount price
2. They want to use a home-based business as a way to save on taxes
3. They want to feel like they are a part of something bigger than
themselves
4. They want recognition
5. They want to make a little extra money
6. They want to start a real business and make a lot of money
Now, if you lump everyone together and then make a proclamation that most
people fail in network marketing than you haven’t taken into consideration all the
various reasons people join.
Here’s the truth from my experience. Anyone who really wants to build a viable
business in network marketing, who is teachable and willing to be coached, who
puts a lot of effort into it, and who never quits usually becomes successful.
Take me as an example. I had never done network marketing. To compare my
success to winning the lottery is offensive to me. I have worked harder than
ever before in my life to get where I am today! It is not “luck” that made me
successful. Actually, this book is a blueprint of my success… and you’ll notice
that luck is not one of the ingredients.
The reason most people don’t start any business is because they are afraid they
might fail. Many business opportunities require specialized training, a huge
financial investment, or some other factor that makes many people hesitate.
Network marketing allows anybody to start their own business regardless of their
background or income.
Should we penalize a business model that gives everyone a chance? Think about
it. Since network marketing allows anybody to start their own business with
unlimited income potential, it would make sense that there would be a lot of
people doing it with no prior business experience, right? Usually if they fail it is
NOT because of the fact that they chose network marketing, but because of their
lack of experience!
Myth #3- Network marketing is a get rich quick business.
Ha! Nothing could be further from the truth. Network
marketing is about building long-term residual income. It
has nothing to do with making a lot of money fast and
upfront. It has to do with making a little more money
each month over a long-term.
I didn’t join network marketing to make a lot of upfront money. I joined to
create a business that would pay me for the rest of my life whether I worked or
not - and that is exactly what I got.
The business model isn’t designed for making quick money. It is designed for
long-term financial freedom. I didn’t make very much money that the beginning.
In fact, I was living off credit cards. There was a time when we didn’t have
enough money to even buy groceries! Yet through all of that I had my eyes
fixed on my destination. I knew the payday was coming. I could see my checks
growing every month. I was patient and persistent, and it paid off over the longterm.
Don’t join a network marketing company if you are looking for a quick fix. It is
not a get rich quick program. Don’t get me wrong, I can teach you to fast track
your success; but it still will take some time. Retiring in 2-5 years is better than
in 20-40 years, right?
Myth #4- You have to be a good salesman to succeed in network marketing.
Most people think of salespeople as pushy, manipulative, and greedy. The idea
that you need to be like this to build a business is very discomforting to most
people as it should be.
The good news is the most successful people in this industry are NOT like this.
They are teachers, mentors, and coaches. They genuinely care for others and
want to see them succeed.
Don’t get me wrong, learning how to talk with people and getting them to join
your opportunity is still critical to your success. You can generate all the leads in
the world, but if you can’t sign them up then you aren’t in business!
The key is to be yourself and keep practicing. The more you talk to people the
better you’ll become at signing them up. And always remember it is your belief
and passion that make all the difference in the world.
Myth #5- You can build true network marketing residual income without investing time into building relationships.
You’ve seen it on the Internet, “Learn How To Make $10,000/month In MLM
Without Ever Needing To Call A Single Person Or Go To Any Meetings”.
Uh, no.
Those people are making their money selling YOU on the idea that you can do
this. They’ve never really built a viable income in network marketing - because if
they had, they wouldn’t be saying this.
The truth is that network marketing is all about relationships. One of your main
objectives is to find and cultivate leadership in your group. Fact: Leaders are
born out of relationships. There is no easy way around this.
If you try to short cut this principle of building relationships then you will find
yourself on a leaky boat. You will always have as many people leaving as
coming in. It is only when you establish true leaders through relationships that
you will have a sturdy foundation. After all, you want to build a business that
you can walk away from, right?
5 Reasons People Fail In Network Marketing
First Reason
: They quit.This is probably the number one reason most people fail at anything in life.
They quit before they even have a chance to succeed. I haven’t met one person
in network marketing who wasn’t tempted to quit at the beginning. Heck, I even
wanted to quit at times. But, one thing is for certain… it is only the ones who
persevere that end up finding true success.
In his book, My First Year In Network Marketing, Mark Yarnell says that 90% of
people who don’t quit in network marketing end up becoming radically wealthy.
So why do people quit?
The biggest reason people quit is because of unrealistic expectations. People
join network marketing thinking that they’ll get rich quick, recruiting will be easy,
they’ll retire in six months, or they’ll be a rock star that walks the stage at
convention.
Most people have absolutely no idea what it takes to run and operate a business.
They aren’t prepared for the emotional roller coasters. They don’t realize the
obstacles they’ll have to overcome.
This means that when the first sign of hardship appears they quit. The quitters
are usually the ones that give network marketing a bad name. They quit and
then blame their failure on everything but themselves!
Bottom line: DON’T BE A QUITTER! Have a very clear vision of where you want
to go with your company and nothing will deter you from getting there!
Second Reason: They lack basic skills and knowledge.
There are certain skills that you need to acquire in network marketing in order to
rise to the top. You need to learn how to:
a. Promote your business- build your list
b. Build relationships
c. Cultivate leadership
d. Create momentum
If you learn these basic skills then you will do just fine. In this book, I’ve
provided you with all the knowledge in order to learn these skills. However, you
must go and apply this knowledge for you to really develop these skills. Practice
makes perfect!
Third Reason: They fail to cultivate leadership.
Even though I included this in the skills section as well as devoting a chapter to it
later in the book, it needs to be a point all on its own. If someone were to ask
me, “Dave, in one sentence, tell me what it takes to succeed in network
marketing”. I would reply, “To learn how to find and cultivate leadership - and
then help them do the same”. I can’t make this point often enough.
When I first started network marketing I didn’t really understand the importance
of cultivating leadership in my group. As a result, my team wasn’t very stable.
Duplication wasn’t happening the way I really wanted it too. Sure, I was signing
people up left and right but I wasn’t truly seeing the kind of duplication that
makes network marketing so powerful. It wasn’t until I started to really learn
how to cultivate leaders in my group that I started to see massive duplication!
Most people never learn this lesson. They go years without truly understanding
what network marketing is all about! Network marketing is simple. You are
looking for a few key people to spend 90% of your time with and cultivate them
into true leaders.
Basically, you are looking for 3-5 generals who will lead your army. If you
understand this you will no doubt see huge success.
Fourth Reason: They join a dead end company.
Timing is everything in network marketing. If you want to find potential leaders
for your business then you must be part of an opportunity that is very attractive
for most entrepreneurs. Your opportunity needs to have momentum.
Momentum is your best friend in network marketing. Without it, you’re lost.
With it, you can see your checks double every month!
Note: Do not mistake momentum with hype. There are many start-up
companies that are all about hype and seem to have momentum. This is a false
momentum and won’t last.
Fifth Reason: They stop believing.
I’ve already discussed with you the importance of belief. As soon as a distributor
stops believing then failure is sure to follow.
I’ve seen way too many people bounce from one opportunity to another because
they stop believing. You CANNOT be successful bouncing around. You must
choose one company and stick with it!
The 5 Psychological/Emotional Stages Of Network Marketing
In his book, “The E Myth Revisited”, Michael E. Gerber
states that entrepreneurs typically face four stages:
excitement, fear, fatigue, and depression. While these
stages hold true for network marketing, I would suggest
that there is a fifth stage: realization.
If only someone would have told me the different stages
I would go through as a brand new network marketer, I
could have prepared myself and avoided an emotional
roller coaster!
I’m going to do you a huge favor right now by helping
you understand the psychological/emotional stages you
will go through in network marketing. Albeit, everyone will go through these
stages in varying degrees.
Let’s explore all 5 stages from a network marketing perspective:
Stage 1: Excitement.
You know the feeling you get when you come across an opportunity
that seems so amazing, like it’s the answer to all of your problems?
An opportunity that awakens those dreams of grandeur? The feeling that this is
“it”?
The first stage of network marketing happens immediately after your initial belief
in the opportunity. This belief in your opportunity creates a genuine feeling of
excitement and anticipation as you look forward to what the future holds in store
for you.
Everybody goes through the excitement stage. After all, why would you join a
network marketing company unless you were excited about the possibilities?
The key is in understanding that the excitement is only a feeling and will not
always last.
Think of network marketing like a marriage. When you first meet the girl or boy
of your dreams you are infatuated with them. This infatuation gives you feelings
of euphoria but over time those feelings don’t always stick around.
People who get addicted to this initial feeling of euphoria always seem to be
jumping around from relationship to relationship trying to keep the feeling alive.
It’s the same reason why you’ll see so many people jumping around from one
opportunity to another- they never seem to get past stage one.
Stage 2: Fear.
This stage is where fear begins to set in and you start to doubt
yourself and your opportunity. Doubt is like cancer to success. If
you don’t cut out the cancer sooner rather than later, it will begin to
spread. Once fear and doubt start to spread it’s hard to ever recover. The good
news is that this is a normal stage. Everyone experiences fear and doubt to a
certain degree. Don’t think you’re abnormal for going through this stage.
The important thing to realize is that you don’t have to let fear ruin your life!
Fear happens when you begin to imagine all the negative outcomes. Your initial
belief starts to be eaten away by the inner doubts you have about your ability to
achieve your dreams.
A whole book could be written about this topic alone! But, the bottom line is
that you choose to either (A) allow those thoughts of doubt to control you or (B)
think positively and strengthen your belief in yourself and opportunity.
It comes down to a choice.
The people that move past this stage weren’t immune to fear or doubt. They
just didn’t let it control them. If you let fear control you it will rob you of the joy
of life!
Stage 3: Fatigue.
Once you get past the fear and doubt stage you move into the
mundane. The mundane is the phase where you are actively
working your business on a consistent daily basis, but nothing
seems to be happening.
It’s all the little things you realize need to be done in order to build a business.
As a mother that works from home you begin to experience fatigue when you
are doing the necessary things to build your business as your children scream in
the background. It’s when you have been calling people for three months
straight and haven’t found one good leader to work with.
Sometimes this stage strikes hardest when you have been doing meetings for six
months and they aren’t any bigger than when you first began. You get tired. It
just doesn’t seem to be going anywhere.
The mundane settles in with the million and one little things that wear you out
and leave you exhausted; you start wondering if there is any light at all at the
end of the tunnel.
The good news is all successful network marketers have gone through this
phase. In fact, you will experience this phase on and off all throughout your
career. There will be days of triumph where you feel like you’re on the highest
mountain top and then there will be days where you’re burnt out and feel like
quitting.
The key is to just keep going.
If you’re feeling really fatigued take some time to relax and recoup so that you
can hit it hard again. Here’s a little saying that keeps me motivated during the
times I feel tired and fatigued: It is the ordinary things you do on a consistent
basis that produce the extraordinary results!
Stage 4: Depression.
Depending on your personality, depression may happen to you
more naturally than others. Depression occurs when you start to
encounter obstacles or challenges in your business that you did not
expect and don’t feel like you can overcome them. It can also occur as a result
of not properly dealing with your fatigue (i.e. getting some rest and relaxation).
This is the stage where a lot of people quit. You might experience this stage
within your first ninety days of being in the business. Or you may experience
depression five years into the business. The point is you are never totally
immune from this happening to you. The key is in understanding the obstacles
and challenges you will have to face so that you are not surprised when you go
through them.
As mentioned earlier most people quit when they face their first set of challenges
in any type of business. It’s not entirely their fault either. Most of the time they
aren’t taught what to expect. There would be many more success stories in this
industry if people were prepared for all the obstacles they are going to need to
overcome.
Not all obstacles are the same. Some people might experience different
challenges than others. I have listed all the major challenges and obstacles I
had to overcome in my first year of network marketing:
- Investing time and money with no immediate return on investment. This
is very hard to get used to especially if you approach it from a direct sales
perspective. Not seeing a tangible return on your investment can be
disheartening to say the least. But it is usually right about the time that
you are going to give up when you find that amazing leader that changes
your business forever!
- People quitting. Man, this is hard to get used to. You spend all this time
teaching and coaching people, and then they quit. I had a hard time with
this because I used to blame myself. I thought I wasn’t doing something
right. I couldn’t understand why someone would quit. Finally I realized it
had nothing to do with me… some people are just quitters and there isn’t
a damn thing you can do about it. Don’t sweat over the little things. Just
keep focused on those who want to run with you.
- Your spouse doesn’t support you. Yep, this can be the ultimate deal
breaker. If at all possible, get your spouse on your side from the very
beginning. I’ve seen so many potential leaders fall to the wayside
because their spouse didn’t support them. There is nothing worse than
someone who constantly magnifies your downfalls. It’s hard enough to
survive in business without someone reminding you of your weaknesses
everyday. So either do whatever it takes to get them on board, or choose
to do this on your own and don’t expect their support.
- Small checks at the beginning. Remember I said network marketing is
NOT a get rich quick scheme? Well, expect your checks to be small at the
beginning. Small checks at the start are normal. I don’t know of anyone
who started network marketing with HUGE checks rolling in from the very
beginning. Keep reminding yourself of your long-term vision of creating
walk-away residual income.
- Family and friends making fun of you. Come on, we all go through it.
You need to get a whole lot tougher if this bothers you. People are
always going to criticize the ones who actually step outside the “norm”.
They don’t want you to succeed because that weakens their own
justification for playing it safe. Don’t pay any attention to them. They will
never experience the true adventure of life because they are always
playing it safe.
- Feeling tired and exhausted. This is a very real feeling that you most
definitely will experience if you stick around in network marketing.
Building a business is NOT easy. However, eventually the sweet taste of
victory quickly erases all memory of the hardships you endured to get
there. Sure, everyone has to put their time in. Just remember that when
you feel tired and exhausted, we’ve all been there. Take a break. Regain
your strength. Then jump back in and persevere.
- Credit card debt. My brother and I were joking the other day about how
hard it would be to build a business without credit cards. Now, I’m not
suggesting you go into debt - but let’s face reality. If you are going to
use credit cards for anything wouldn’t it be best to use them as a way to
invest in your business? Yes, it is a risk, but buying “stuff” is a far greater
risk because “stuff” will never pay you back. Believe in yourself, and as
you rack up the cards just remember you’re in good company. Have faith
my friend! You will soon reap a harvest.
- The company messing up shipping or anything else. You will inevitably
experience your company messing something up. It happens to the best
of us. Get used to it. Don’t give it a second thought. Just press on and
don’t let it bug you. There is no such thing as a perfect company.
- Distributors who won’t stop complaining. Just ignore them.
- Emotional roller coaster. Welcome to the highs and lows of business.
You are going to have times of euphoria and times where you feel like
sticking a dagger through your foot. Feelings come and go… they change
with the wind. Don’t let them rule you. You will never succeed in
network marketing if you live by your feelings.
- Thinking the pasture is greener on the other side. Don’t be tempted. You
will have all kinds of opportunities that cross your path as you build your
network marketing business. Once you’ve committed to a good company
don’t look back. The pasture is NEVER greener on the other side.
There you have it. These are just a few of the obstacles you may have to
overcome in network marketing. If you expect them and are prepared it will be
that much easier to be victorious!
Sometimes you might wonder if it is all worth it. I mean, when you look at all
the challenges you’ll face it might make you question whether or not the payday
is worth the crap you have to go through. Let me answer that question for you
with a resounding, YES, IT IS WORTH IT!!
How can you put a price tag on staying home everyday with your family, going
on vacations on a whim, buying your dream house or dream car, traveling the
world, meeting new friends, and making more money than you could ever dream
possible?
Trust me, it’s worth it.
If building a business were easy than everyone would do it. Heck, the fact that
it is hard gives you an advantage! Most people quit because they don’t expect
any of the obstacles. You will go in expecting and prepared for them, which
means you won’t quit! There isn’t very much competition when you rise to the
top and simply overcome all the challenges you face.
This brings us to stage 5…
Stage 5: Realization.
This is the best stage of all! It’s when you finally begin to realize
and experience all the benefits of building your network marketing
business. It’s what I like to call, “payday”. You reap the harvest
you’ve been so patiently cultivating for months (sometimes years).
As mentioned above, when you experience this stage and taste the sweet victory
of success you’ll never doubt yourself or your opportunity again. You have to
realize that there is no short cut to this stage. Everyone goes through the four
stages above in a varying degree before entering into the final stage of
realization!
Choosing The Right Company - The 5 Key Factors
Before you invest all of your time and money into building a network marketing
business you should make sure you are part of an opportunity that will be
worthwhile and be around for a long time.
There are many reasons why someone might choose one company over another,
and there are many great opportunities out there. Sometimes the available
choices can be overwhelming!
I’ve found from experience that there are five key ingredients that a company
should have in order to give you a chance to create walk-away residual income.
I have a leader in my organization that has created three six-figure incomes from
three different network marketing companies! He looks for these five
ingredients before he starts building any of his businesses.
1.
Timing- We’ve already touched on this but it is a very importantingredient. If you want to make the big checks in network marketing then
you need to ride the wave of momentum. Look for a company that is
expanding. In other words, they are planning on opening up in multiple
new markets (countries) over the next five years.
2.
Financial Stability- If you are looking to get in early with a companythen you need to make sure they will be around long-term. I prefer a
company that has no debt. Investigate and find out if the owner(s) can
support the growth over the next five years. What kind of experience
does the owner and management team have running a company? This
leads us to the next ingredient.
3.
Strong Management Team- A mismanaged company is one of thebiggest reasons it can go belly-up. Spend time getting to know the
management team! Fly into the corporate office if you have to. If you
are serious about building a six-figure residual income then you need to
do your due diligence. You won’t regret it!
4.
System- Many people don’t realize the importance of being part of anopportunity that has an effective system in place that you can plug
anyone into. Network marketing is built around duplication. Systems are
duplicable but people are not!
5.
Product- Having a great product is essential to long-term success andhigh retention. You want to have a product that has strong emotional
appeal for your customer. However, it is not always the best products
that win at the end of the day. Do you think you could cook a better
hamburger than McDonalds?
Of course you could!
Then why do they sell more hamburgers than anyone else in the world?
Because they are brilliant marketers and have a good system in place for
duplication. Having a good product is still a critical ingredient but it
should NOT be the only reason you join a company.
MLM has been said to use cult like methods to not only recruit but also to keep members by making them feel they have to do something out of friendship and taking away more especially financially. You of course know of the praise the lord conmen preachers, but did you escape this and got into the claws of an MLM. Has it been producing real profit or loss. MLM People talk of making a lot of money but who has ever seen then use it other than for the MLM. The one who make money is a few on the top of the pyramid.
Doesn't GOD bless with 100% and ask that we assist others through tithe with 10%+offering.
Phillip said God supplies believers needs (KJV Philippians 4: 19-20). So doesn't MLM present an impure form of loyalty which is more towards MLM as compared to GOD. Why are there so many losses. Encyclopedia statistics state "Over the long run 97% will undergo losses."
KJV Philippians 4: 19-20
19 But my God shall supply all your need according to his riches in glory by
Christ Jesus.
20 Now unto God and our Father be glory for ever and ever. Amen
This is not to say there is no benefit to MLM membership. You get to buy products, some of which you will be happy with. You get to go to inspirational meetings, some of which will make you feel good. You may meet new friends and you may even make a few bucks. But more than likely you will end up alienating some family and friends. You will probably end up buying more stuff than you sell. And you will learn a lot about deceiving yourself and others. You won't be allowed to tell anyone how you are really doing, for example. You will always have to think positive, even if that means lying. You will have to tell anyone who asks that you are doing great, that business is wonderful, that you've never seen anything go so fast and bring you income so quickly, even if it isn't true.
Read Dean Van Druff's What's Wrong With Multi-Level Marketing or Robert Fitzpatrick's False Profits - Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes (Herald Press, 1997).
Read Dean Van Druff's What's Wrong With Multi-Level Marketing or Robert Fitzpatrick's False Profits - Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes (Herald Press, 1997).
Homour
How to Make a Telemarketer Go Away
Posted: 24 Jul 2013 03:14 PM PDT
1. If they want to loan you money, tell them you just filed for bankruptcy and
you could sure use some money. Ask,
“How long can I keep it? Do I ever have to pay it back, or is it like the other
money I borrowed before my
bankruptcy?”
2. If you get one of those pushy people who won’t shut up, just listen to their
sales pitch. When they try to close
the sale, tell them that you’ll need to go get your credit card. Then just set
the phone down and go do laundry,
shopping or whatever. See how long that commission-hungry person waits for you
to get your credit card.
3. If they start out with, “How are you today?” say, “Why do you want to know?”
Or you can say, “I’m so glad you
asked, because no one seems to care these days, and I have all these problems.
My sciatica is acting up, my
eyelashes are sore, my dog just died….” When they try to get back to the sales
process, just continue on with
talking about your problems.
4. If the person says he’s Joe Doe from the ABC Company, ask him to spell his
name, then ask him to spell the
company name, then ask where it’s located. Continue asking personal questions or
questions about the company for as
long as necessary.
5. This one works better if you are male:
Telemarketer: “Hi, my name is Julie, and I’m with Dodger & Peck Services.”
You: “Hang on a second” (few seconds pause). “Okay (in a really husky voice),
what are you wearing?”
6. Crying out, in well-simulated tones of pleasure and surprise:
“Julie!! Is this really you? I can’t believe it! Julie, how have you BEEN?”
Hopefully, this will give Julie a few
brief moments of terror as she tries to figure out where the heck she could know
you from.
7. Say “no” over and over. Be sure to vary the sound of each no, and keep an
even tempo even as the telemarketer is
trying to speak. This is the most fun if you can keep going until they hang up.
8. If MCI calls trying to get you to sign up with their Friends and Family plan,
reply, in as sinister a voice as
you can muster, “I don’t have any friends. Would you be my friend?”
9. If they clean rugs: “Can you get blood out? You can? Well how about goat
blood or HUMAN blood? Chicken blood
too?”
10. Let the person go through their spiel, providing minimal but necessary
feedback in the form of an occasional
“Uh-huh,” “Really” or “That’s fascinating.” Finally, when they ask you to buy,
ask them to marry you.
They’ll get all flustered, but just tell them you couldn’t give your credit-
card number to someone who’s a
complete stranger.
11. Tell them you work for the same company they work for. Example:
Telemarketer: “This is Bill from Widget & Associates.”
You: “Widget & Associates!! Hey I work for them too. Where are you calling
from?”
Telemarketer: “Uh, Dallas, Texas.”
You: “Great, they have a group there too? How’s business/ the weather? Too bad
the company has a policy against
selling to employees! Oh well, see ya.”
12. Tell the telemarketer you are busy, and if they will give you their phone
number you will call them back. If
they say they are not allowed to give out their number, then ask them for their
home number and tell them you will
call them at home (this is usually the most effective method of getting rid of
telemarketers). If the person says,
“Well, I don’t really want to get a call at home,” say, “Ya! Now you know how I
feel.”
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